SEO: Search Engine Optimization:
The first step I take before I design a website is to research related websites, your competitors. In the process of researching, I look for
different design layouts, services or products offered, and more importantly, keywords and meta-tags these sites use.
Keywords can be on every page of your website, starting at the top in the header, in the links, page titles, and text content. It's best to
not overuse these keywords because search engines will dismiss your site from it's rankings. Your keywords should be used in normal
sentences and phrases throughout your website, and should be related to the type of website you are designing, the products you are
selling, or the services you are offering on your site.
Meta-tags are pieces of information in the head of your web page, not visible to visitors browsing your website. Meta information is
used to communicate information that visitors may not be concerned with, such as communicating with your web browser what character
set to use or what kind of content it may have, such as adult content.
Title tags aren't really a meta tag, but a tag that appears at the top of your web browser when you're viewing a web page. The title tag
is also used to describe a website when someone adds it to their bookmarks.
Meta description allows you to describe your web page in the crawlers that support the tag. This is no guarantee for search engine
rankings
Meta keyword tags provide additional text for crawler-based search engines to index along with your body copy. Not many search
engines these days use this type of tag anymore, but they can still be helpful with synonyms when people are searching for similar
websites.
Links coming from well-established websites is one of the major variables in attaining high search engine rankings and is essential to
your website’s success. Links can be provided from a variety of sources, such as links from directories, other related sites, reciprocal
link exchange, and fee based services. You can also write blogs, articles, and use social media for link exchanges to optimize your
website.
Search engine submission can be a very time consuming process. There are literally thousands of search engines and directories on
the internet today, and still growing. There are online services that will submit your website for you for a substantial fee, though this is
not necessary. A website can be submitted to most search engines manually 1 by 1 or you can use software to do this for you. Once a
website is submitted, it will be scheduled to be crawled by their spider bots to rate the content of your website. This can take up to 30 -
60 days for completion. Once this is done, it will be listed in their directoriesand searched by other
search engines and directories and then start over again searching for new or changed content.
To accomplish these goals, even though it can still be time consuming, I use a search engine optimization program for performing this
type of service. I can accomplish all of it at once while seeing what meta-tags, keywords, and descriptions related sites are using for
optimal effect, plus I submit new websites to the major search engines and directories immediately after launch.
The first step I take before I design a website is to research related websites, your competitors. In the process of researching, I look for
different design layouts, services or products offered, and more importantly, keywords and meta-tags these sites use.
Keywords can be on every page of your website, starting at the top in the header, in the links, page titles, and text content. It's best to
not overuse these keywords because search engines will dismiss your site from it's rankings. Your keywords should be used in normal
sentences and phrases throughout your website, and should be related to the type of website you are designing, the products you are
selling, or the services you are offering on your site.
Meta-tags are pieces of information in the head of your web page, not visible to visitors browsing your website. Meta information is
used to communicate information that visitors may not be concerned with, such as communicating with your web browser what character
set to use or what kind of content it may have, such as adult content.
Title tags aren't really a meta tag, but a tag that appears at the top of your web browser when you're viewing a web page. The title tag
is also used to describe a website when someone adds it to their bookmarks.
Meta description allows you to describe your web page in the crawlers that support the tag. This is no guarantee for search engine
rankings
Meta keyword tags provide additional text for crawler-based search engines to index along with your body copy. Not many search
engines these days use this type of tag anymore, but they can still be helpful with synonyms when people are searching for similar
websites.
Links coming from well-established websites is one of the major variables in attaining high search engine rankings and is essential to
your website’s success. Links can be provided from a variety of sources, such as links from directories, other related sites, reciprocal
link exchange, and fee based services. You can also write blogs, articles, and use social media for link exchanges to optimize your
website.
Search engine submission can be a very time consuming process. There are literally thousands of search engines and directories on
the internet today, and still growing. There are online services that will submit your website for you for a substantial fee, though this is
not necessary. A website can be submitted to most search engines manually 1 by 1 or you can use software to do this for you. Once a
website is submitted, it will be scheduled to be crawled by their spider bots to rate the content of your website. This can take up to 30 -
60 days for completion. Once this is done, it will be listed in their directoriesand searched by other
search engines and directories and then start over again searching for new or changed content.
To accomplish these goals, even though it can still be time consuming, I use a search engine optimization program for performing this
type of service. I can accomplish all of it at once while seeing what meta-tags, keywords, and descriptions related sites are using for
optimal effect, plus I submit new websites to the major search engines and directories immediately after launch.
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